Ever wondered why some copy keeps you hooked? Let's dive into the fascinating world of curiosity in copywriting.

Curiosity is a powerful motivator in human behaviour. It's something that we "just...

Hiring help in your business is a big decision. No matter what type of help you're looking for, it's definitely not an impulsive choice.

When you're new, chances are the first freelancer you hire...

A Call To Action might sound like something small and insignificant. More like an afterthought. But your call to action is one of the most important parts of your emails, posts and landing pages.

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This is a hot topic right now, a trendy thing, something on a lot of business owners' minds... Should I write a book?

And, it's a fair question.

All the bigwigs are doing it... Actually, it seems...

Your headline is the first thing someone reads when they come across your blog and it's often the make or break of how well overall the blog performs.

Sure, if it's a good topic it might still do...

Are you writing your first (or maybe not first) book and looking for an editor before you self-publish?

First, congratulations! That's very exciting. Writing a book is not an easy feat so the fact...

Have you ever read a book, an ad, a website or anything else a business put out but you ended up being so distracted because of a few typos you found in the piece of writing?

Yes, same!

It happens....

Have you been watching the rise of AI and thinking that it might be an interesting way to save some time and money?

I mean there seems to be an AI tool for just about everything nowadays hey?

It...