I usually skip these things and I very nearly did skip this one...

During busy weeks, especially, calls that aren't mandatory I tend to skip. I got back from my walk at 1:57pm prepared to skip the...

As entrepreneurs we always feel busy, our to-do list is never-ending but always growing and it can feel like we don't have time for anything.

But here's the issue with that mindset... It always...

How can you get people to buy your stuff? You see them go to your sales pages and then click away. What the heck? Your stuff is good and you know it!

So, why don't they?

There's a psychology to...

Have you ever read a book, an ad, a website or anything else a business put out but you ended up being so distracted because of a few typos you found in the piece of writing?

Yes, same!

It happens....

Being a successful business owner is not just about having all the business knowledge and skills.

Those are necessary but not the only things that matter.

I have found a lot of business owners will...

When we are writing copy for our business - whether that's on social media, a sales page or our website - it's important we persuade our customers to buy.

We want to hook them on the value of what...

Have you been watching the rise of AI and thinking that it might be an interesting way to save some time and money?

I mean there seems to be an AI tool for just about everything nowadays hey?

It...

It doesn't matter what service or product you offer I would bet money on the fact that at some point in your journey, you have felt the overwhelming feeling of self-doubt and insecurity...

You're...

I'm sure you've been told this before... Keep your copy all about 'THEM.'

Don't talk about you.
Don't make it about you.
Change all the I's to You's.

But I also hear all the time "People aren't...

We have all heard the phrase "hard work pays off," but does it?

For some, sure, for others, no.

But there are lots of successful people out there or the Kim Kardashian's of the world preaching that...