In 2021 and 2022 my business took a nose dive, income-wise. Covid had finally wiped everyone clean and it was not looking good. I used everything I had to just get by, leaving me without any savings and maxed out everything.
2023 was the rebuilding year. We were getting back on our feet and starting, almost, from scratch with rates and clients.
But, 2024... It's time to come in hot.
I have an issue with burnout. I saw a doctor about my stress and was told that I experience stress more easily and more intensely than most people. So, putting in all this time-for-money work was not going to be sustainable.
As a copywriter, one of my favourite services is creating digital resources for my clients. I think there is no end to the benefits and what you can do with digital resources and there are a ton of great options.
Last month, I started seeing a huge rise in this "Faceless Instagram accounts" trend and I am so here for it. The idea is to create content without having to show your face. While I won't be going completely faceless I loved the message and what they were selling...
Putting those products on a sales platform and letting them run wild.
I think, for freelancers, this is a great way to increase your overall revenue without having to continuously add more clients to your plate. Freelance businesses are unique in that, we are paid and then have to do a bunch of heavy lifting.
If you're a copywriter, you're paid and then have to write the copy. If you're a graphic designer, you're paid and then you have to create the graphics, etc. It's always time-for-money. You only make as much as you're able to produce.
But you also have a ton of knowledge at your disposal that you can turn into valuable resources for people. AKA, passive income opportunities.
As mentioned above, freelance work is very time-for-money heavy and if you're hoping to get your income up this year, you'll need to do more than simply add more clients to your list.
Adding a passive income opportunity allows you a steady stream of extra earnings and reduces your reliance on always having to find more clients. It also allows you to charge a reasonable rate without having to worry about inflation.
Achieving financial freedom allows for more flexibility in your lifestyle choices. Chances are, you started your freelance business, at least partially for some financial freedom. Create your passive income stream once and let it work for you to support your goal of raising your income this year.
When you only have to create something once and it can continue to sell for years and make you money, you create extra time in your day. The same amount of money that used to take you much longer to make has now been cut in half.
Passive income sources often require less day-to-day involvement (the occasional social media post and an update here or there maybe), frees up your time for other interests. When you are able to work less you have extra time for hobbies and personal pursuits. This provides you with a better work-life balance. Extra time for hobbies and self-care in turn, makes you less stressed and more motivated!
Oof, throwing out the big wigs here. Building multiple streams of income helps diversify your overall portfolio. When you have income coming from multiple sources, instead of the all-eggs-in-one-basket strategy, you can be sure that when the world experiences an economic downturn (like potentially right now in North America) you're protected.
Weigh the costs versus benefits and think outside the box. There are many ways to create passive income (digital resources, an Airbnb, stocks, etc.) and you can include more than one option. If one dips in effectiveness, you still have others to rely on.
Probably the biggest benefit of the bunch. There is nothing quite as scalable as passive income. Once you gain momentum, your growth potential is unlimited. There are also things you can do that allow you to gain even more traction, such as Facebook or Google Ads.
And once you get started you realize how many opportunities there are and are able to add more and more. As you build and optimize your sources, you can explore new opportunities for growth to increase your income. You're the boss; you can go as far (or further) as you allow.
As a freelancer, you are a wealth of knowledge (yes, you!). Passive income streams allow you to channel your creativity and your passion in an alternate way. While there are many options, and I highly recommend you looking at each of them, digital resources are often a popular strategy for freelancers.
It allows you to create and impart your knowledge but it can also be a fabulous marketing strategy when leveraged effectively. If you create a digital resource that is on a topic that is in alignment or has to do with your services you can begin to attract potential buyers. Once they purchase your digital resource, they enter your world. When you have effective and engaging funnels your buyers will continue to see the type of knowledge you have and the other services you offer. If they like you enough, they'll think of you when their next project comes up.
There are countless passive income streams that you can use to increase your annual income, grow your company, diversify your portfolio to protect you from risk and create effective marketing strategies for your business.
They don't need to take a ton of time to be effective. Even with digital resources, you can often find incredible resell or PLR opportunities to allow for a quick turnaround time.
This year could be your year to add extra streams of income to your business and experience the game-changing benefits of passive income.
Looking for a digital resource to be made that you can start selling immediately? Check out my affordable Digital Resource Creation option and let's get creating you, your passive income strategy.