Why Your Digital Products Deserve More Than a DIY Template
DIY is cute, but you deserve digital products that sell.
If you’ve ever found yourself staring at a blank Canva page thinking, “How am I supposed to make this look professional and write the whole thing?”—you’re not alone. Digital products are gaining in popularity online. While there are so many great coaches and business owners out there, not everyone has the ability (or the time, really) to create their own digital products. But, MRR isn’t everyone’s cup of tea. Most biz owners want something personal and customized.
Creating a digital product isn’t just about slapping your ideas into a PDF. I’ve bought many digital guides that were a complete turn-off because they were riddled with typos, tons of repetition, and their formatting… Don’t even get me started. Also, have you ever accidentally bought a repeat because someone bought an MRR product and changed the name?
No, it’s about building an experience that sells your expertise before you even show up live. Digital products can do a lot of the legwork for selling your other services or coaching. But not just any thrown-together guide. Beautifully designed and expertly written ones.
Here’s why custom-tailored digital products are the move—and how I can help you make it happen.
Your Ideas Deserve Premium Packaging
You’ve spent hours perfecting your offer. Why would you pair it with a slapped-together template? Whether you’re creating a paid guide or a freebie, don’t let those go to waste. More people are opting in or buying guides than any other kind of service. If it’s not in a premium package (because you don’t value your free resource), then you’re potentially leaving money on the table.
Your buyers are using these introductory products as a way to determine if you and your services are worth it. If your guide is messy and unprofessional, that is the first impression you are giving to these potential buyers. If they’re not impressed with the state of your guide, the likelihood of their being excited to buy from you is a lot lower.
Your expertise deserves to be presented in a way that feels polished, elevated, and aligned with your brand. Use your digital products as a way to showcase what your brand and services are really like. If you have a beautiful brand and exemplary services, you need a digital guide that will reflect that. Use this to make people feel like they need to buy more from you.
Think: ebooks, workbooks, guides, and checklists that make people want to dive in… And then want to dive in even deeper.
Done for you = More than just design
Most digital product designers will give you a good-looking PDF. People are selling templates or design services, and that is a great start. But there is so much more that goes into creating high-converting digital products. There are so many coaches and business owners who know their stuff and are excellent speakers… But many who are not the best writers (or simply don’t have the time to invest in doing it). I have worked with a variety of people who are exceptional at their craft… But here’s the thing… My craft is ghostwriting. That’s what I do. Yours isn’t. It’s whatever your business is.
It’s not just about designing a beautiful guide. You need to go deeper—I also write the content with you. The words, the flow, the strategy—it’s all tailored to your audience and your goals.
Your brilliance → my words → professional design → an offer that sells itself.
Why have someone write it for you?
Your knowledge will be pared down to be in its clearest form (many people who love what they do, accidentally put in too much information, and then it’s overwhelming).
The goal or result of the digital product will remain at the forefront. I have found that many business owners, because they have so much knowledge, tend to write too much and go off on side tangents, resulting in a guide that is no longer focused on the one promise.
The strategy is built in. It’s about knowing how to give enough that they experience a genuine and impactful result, but not the entire result, so they feel like they don’t need you. The idea of a digital product (unless you are only selling digital products, which is a completely valid business model) is to be a part of your funnel. It’s a sales mechanism. It helps bridge the gap between just starting and your medium and high ticket products.
Why this matters for women entrepreneurs
Let’s be real: you didn’t start your business to spend your nights fiddling with fonts (unless, of course, you’re a branding expert). You started it to change lives, grow your income, and build something that feels aligned. Your ability to create a professional workbook or a clear and concise eBook is helpful and part of your impact, but no one ever said you had to have all of the skills. For example, if you’re a photographer who wants to start selling guides helping people with camera settings, we already know you’re great at taking photos and editing them to perfection. But it's okay if you aren’t the world's best speller and struggle to get your thoughts down in writing. There are people whose actual job is to do this.
Women often put a lot on themselves. We feel like we have to do everything alone. But women are starting to realize they are stronger together. We make the biggest impact when we ask each other for help, when we let others work within their zone of genius (check out this blog for more on zones of genius) and when we collaborate.
That’s why I create done-for-you digital products specifically for female entrepreneurs who are ready to scale with clarity and confidence. We are stronger and more impactful when we work together.
What are the top-selling niches for digital products?
Self-Help & Personal Development/Growth
The self-help niche is flourishing… To the tune of $13 billion and growing. Right now, we are seeing record numbers of people buying self-help related things (books, eBooks, courses, guides, etc.). These things are selling. People are extremely interested in bettering themselves. This is a great niche for life coaches, photographers, spiritual leaders, etc.
During these uncertain times, people are looking for ways to make life better. This is a booming market. Do you have something you could contribute here?
Business, Leadership & Money
Business and how to make money are hot topics right now. With inflation continuing to skyrocket, but incomes aren’t rising at the same rate, people are looking for anything extra they can do to take control of their lives and make more money. Online business opportunities are flourishing, and many people are loving the freedom and flexibility they garner, especially women. We are seeing a huge rise in female-owned digital businesses.
This is a growing niche and a hot one currently. Business owners are always looking for ways to make more money and learn more skills that will positively support their businesses. If you’re a business coach, freelancer or some kind of service provider for businesses, you’re in luck.
Health & Wellness
Similar to self-help, health and wellness is also a thriving niche. We see growing rates of people being diagnosed with chronic health conditions and illnesses, and feeling lost and alone on their journeys. They’re now turning to affordable options that provide immediate results or immediate clarity. All health and wellness topics do really well.
The key here is to create short, actionable guides that are really focused on one result. Big, vague topics aren’t hitting it. But short and actionable are key in this niche. Women sharing their knowledge on these topics are especially key, as women have often been left out of the conversation in regards to their health. Make a guide for women by women. Keep the bias and judgment out and make it empowering and realistic.
How-To/Skill-Based Guides
People want to learn specific skills, and they don’t have a lot of time. So, quick how-to or skill-based guides are crushing it on the market right now. Short, sweet and to the point are key. People aren’t loving sitting through long courses and coaching programs to learn specific skills in their business, that they could probably Google or AI how to do. Courses are great for other things, but if there is a specific skill, such as SEO, FB ads, Instagram captions, etc., a short guide is definitely better.
If you’ve mastered a skill, there will be a hungry audience ready to eat up your knowledge.
Ready to Elevate Your Next Offer?
Imagine launching your next offer with:
✔️ Custom copy written for your audience
✔️ Beautiful, strategic design
✔️ Zero Canva chaos
✔️ Something unique and on brand
Your next digital product should feel as powerful as the transformation you deliver.
Let’s build it together.
